What this means for your business
Home improvement decisions often involve research, discussions and multiple suppliers. Retargeting can reinforce your service and answer unresolved questions for relevant previous visitors. It should support the buying process rather than repeat the same sales message indefinitely.
Where we focus
- Group audiences around meaningful service interest where feasible.
- Use project examples and useful answers at appropriate stages.
- Exclude completed enquiries where suitable and review repetition.
Measure the right outcome
Audience size, consent settings and the length of the buying cycle affect what is practical. We consider frequency, creative fatigue and incremental value before allocating budget, and avoid treating every returning visitor as a new opportunity.