Not every enquiry is the right project.
Solar enquiries need context about the property, ownership and installation goals. Lead generation should help installers assess relevance while avoiding unverified savings figures or eligibility promises.
Qualification that makes sense for solar
- Does the enquirer own the property or have authority to proceed?
- What is the property type and installation postcode?
- Are they considering panels, battery storage or both?
A campaign matched to the buying journey
Separate product and installation intent in search campaigns. Use accurate offer wording and a clear enquiry page. Treat technical feasibility and financial estimates as matters for the installer’s assessment.
Connect marketing with the sales team
Measure suitable survey requests, quotations and installations. Record why enquiries fail qualification so advertising can improve without making blanket assumptions about every homeowner.