Demand capture
Google Ads reaches homeowners actively searching for your service.
UK home improvement growth specialists
Qualified home
improvement leads.
Built to scale.
Google Ads, Meta Ads and landing pages that work together to bring your sales team better enquiries.
For established UK home improvement businesses ready to invest £20k+ per month in advertising.
THE RIGHT CHANNELS.
ONE CONNECTED SYSTEM.Google Ads∞ Meta
ONE CONNECTED SYSTEM.Google Ads∞ Meta
Built around your next right-fit customerBetter enquiries. Better conversations.
Google + MetaQualificationYour sales team
A specialist approach
Home improvement isn't
a one-click purchase.
High-value jobs. Local service areas. Longer decisions. Your marketing needs to reflect how homeowners actually buy.
01 / BUILT FOR YOUR BUSINESS
The right project
Reach homeowners looking for the services you actually want to deliver.
02 / BUILT FOR YOUR BUSINESS
The right location
Focus your investment on the postcodes your teams can profitably serve.
03 / BUILT FOR YOUR BUSINESS
The right conversation
Connect your advertising to qualified enquiries, booked surveys and real sales outcomes.
The lead volume trap
More leads won't fix
a broken system.
If your team spends its day chasing the wrong people, a lower cost per lead isn't progress.
Build a better systemEnquiries that never answer
Outside your service area
Price shoppers, not projects
Duplicate or unsuitable leads
Google spend going nowhere
Reports full of form fills
The Max Quality Leads system
From first click.
To a worthwhile conversation.
Six connected parts. One commercial goal: more of the enquiries your business is set up to convert.
Demand generation
Meta creative puts your projects in front of relevant local homeowners.
Conversion
Focused landing pages give each campaign a clear next step.
Qualification
Purposeful questions filter for service, location, timing and suitability.
Optimisation
Sales feedback helps us improve qualified enquiry cost, not just CPL.
Responsible scale
Investment grows when conversion, margins and fulfilment capacity support it.
Two channels. Different strengths.
Capture demand.
Create your next opportunity.
The strongest mix depends on your market. We give each channel a clear job to do.
Google AdsCAPTURE DEMAND
Be there when they're searching.
Reach high-intent local searches with specific offers and relevant landing pages.
- Search campaigns built around service and location
- Search term reviews and negative keywords
- Remarketing and conversion tracking
∞ Meta AdsCREATE DEMAND
Give homeowners a reason to enquire.
Use real projects, clear offers and creative testing to find your next customers.
- Creative and offer testing with local relevance
- Landing-page and lead generation campaigns
- Retargeting and evidence-led audience expansion
The page matters
Your ads are only as good as where they lead.
One service. One audience. One area. One clear offer. We build fast, mobile-first pages with project imagery, verified trust proof and questions that qualify.
Explore our landing page approach01Relevant adThe right expectation
02Focused landing pageA clear reason to enquire
03QualificationService · postcode · timing
04Your sales teamA more useful conversation
Quality over quantity
Leads your sales team
actually wants to call.
A commercially valuable enquiry fits the service you offer, the places you work and the jobs you can deliver.
Service requiredPostcodeProject timelineProject budgetHome ownershipDecision-maker statusValid contact details
Proof, with context
Show the work.
Measure what matters.
Campaign evidence
A clearer picture of performance.
Verified client results will be added here.
Client type—
Advertising spend—
Leads generated—
Cost per lead—
Qualified lead rate—
Campaign period—
Campaign screenshot & client testimonial to be added
Is this the right fit?
Ambitious growth.
Sound commercial foundations.
We're a good fit if...
- You have a proven home improvement service and healthy margins.
- Your team can respond quickly and follow up consistently.
- You have the capacity to take on more jobs.
- You are prepared to test, learn and invest for the long term.
- You can invest £20k+ monthly when campaigns prove scalable.
Another approach may suit you if...
- You need a handful of very low-cost leads.
- You need guaranteed sales from advertising.
- Your team cannot follow up or fulfil more work.
- Your primary priority is finding the lowest agency fee.
Working together
A clear process.
No mystery in the middle.
Strategy & market analysis
Review your service areas, sales process and acquisition economics.
Campaign & funnel build
Connect the message, traffic, landing page and measurement.
Launch & testing
Test carefully and compare lead quality with your sales feedback.
Optimisation & scaling
Refine the system and increase investment when the evidence supports it.
Our services
Every part working together.
Home Improvement Lead Generation
A connected acquisition system for established UK home improvement businesses.
Google Ads Management
Capture relevant local demand and reduce spend on unsuitable searches.
Meta Ads Management
Test creative, offers and local demand with lead quality in view.
Landing Page Development
Turn relevant traffic into enquiries with a clear purpose and better qualification.
Conversion Optimisation
Find friction and test changes that support commercial outcomes.
Retargeting
Bring useful project proof and next steps back into longer buying journeys.
SEO / Website Growth
Build useful service content and a website that makes your expertise clear.
Your sector. Your economics.
Specialised for the work you do.
Practical thinking
Better decisions start here.
Before we talk
Your questions, answered.
How much do home improvement leads cost in the UK?
There is no single reliable price. Trade, postcode coverage, competition, season and qualification all affect cost. Compare cost per qualified enquiry and booked job, alongside raw CPL. A cheap form submission can be expensive if few people are suitable.
How much should a home improvement company spend on Google Ads?
Start with your target acquisition cost, local search demand and the number of jobs you can fulfil. Agree a testing budget that can produce useful evidence without stretching cash flow. Our service is built for established businesses able to invest £20k+ monthly when campaigns justify scaling.
Are Meta Ads good for home improvement businesses?
They can be useful for visually led projects such as kitchens, extensions and windows. Real project creative, clear local coverage and qualification help set expectations. Success also depends on the offer and how your team follows up.
Should we use Google Ads or Facebook Ads?
Google can capture homeowners already looking for a service. Meta can introduce your projects to people earlier in their decision. We choose the mix around demand, sales capacity and evidence from qualified enquiries.
How do you improve lead quality?
Define a qualified enquiry first. Align the ad, landing page and form around the same service and area. Ask proportionate questions about project type, timing and budget, then feed your sales team’s outcomes back into campaign decisions.
Why do leads not answer the phone?
Some people are comparing suppliers, researching for later or do not recognise the number. Incorrect details and unclear expectations also play a part. Tell people who will contact them and review contact rates by source before blaming one channel.
How quickly should sales teams contact new leads?
Aim to respond promptly during your advertised working hours, while respecting the person’s preferred contact method. Assign a clear owner and a sensible follow-up process. Measure time to first contact alongside appointment and sale outcomes.
Can you generate exclusive home improvement leads?
Our approach is to build campaigns for your own business and direct those enquiries to your team, rather than reselling a shared lead list. A homeowner may still independently contact other providers.
Do you work with companies across the UK?
Yes. Campaigns are planned around the postcodes you genuinely serve, including regional and multi-location businesses. We do not assume that UK-wide targeting is appropriate for every installer.
What advertising budget do you recommend?
We are best suited to established companies able to invest £20,000–£30,000+ per month in paid media once the economics make sense. Media spend and management fees are separate; scope and fees are agreed after reviewing your business.
How long does it take to optimise a campaign?
It depends on search demand, the budget, data quality and the time from enquiry to sale. Early testing identifies traffic and message issues; reliable scaling decisions need enough qualified and closed-job outcomes. We agree review milestones rather than promising a fixed result date.
Do you guarantee leads or sales?
No. We do not promise a lead volume, booked appointments or a guaranteed return. We commit to a defined strategy, clear measurement and ongoing decisions based on commercial performance.
Ready for a lead generation system built to scale?
Let's look at your advertising, lead quality and capacity — and see whether working together makes commercial sense.
Apply for a Growth AuditNo aggressive sales pitch. Just a useful conversation.