Not every enquiry is the right project.
Roof repairs, replacements and new installations have different urgency and economics. A useful roofing campaign separates these needs instead of treating every roof-related enquiry as equal.
Qualification that makes sense for roofing
- Does the homeowner need a repair, replacement or new installation?
- What is the property type and postcode?
- Is the work urgent or part of a planned project?
A campaign matched to the buying journey
Start with the roofing work your business wants to fulfil. Capture relevant search demand with specific service pages, while project-led Meta creative can support planned replacements. Filter out DIY and unsuitable small-job traffic where appropriate.
Connect marketing with the sales team
Ask your team to distinguish inspections, quotations and accepted jobs. Review job value and travel requirements alongside enquiry cost so campaigns do not fill the diary with unprofitable site visits.