Not every enquiry is the right project.
Kitchen enquiries can range from inspiration browsing to an imminent design appointment. Qualification should establish project scope and readiness without requiring homeowners to know every technical detail.
Qualification that makes sense for kitchens
- Is the project a full renovation or a smaller update?
- What budget range and installation timeline are they considering?
- Do they need design, supply, installation or a complete service?
A campaign matched to the buying journey
Use real completed kitchens to show the type of work you deliver. Align the ad with a focused consultation or design enquiry page, with honest budget guidance where your business can provide it.
Connect marketing with the sales team
Record design appointments, attendance, quotations and wins. A longer decision cycle means evaluating recent campaigns solely on immediate sales can be misleading.