Choose the roofing jobs you want
State whether the offer relates to repairs, full replacements or a specific roof system. Use genuine work photos and avoid alarmist claims about a property you have not inspected.
Qualify for practical relevance
Ask about project type, property location and urgency. Do not imply that an ad or online form replaces a proper inspection or professional assessment.
Feed survey outcomes back
Look at survey suitability and quotation acceptance, not just form submissions. If most enquiries are for work you do not offer, change the message before expanding the audience.
Put it into practice
Review one recent group of enquiries with your sales team. Agree the quality criteria, identify the largest recurring mismatch and decide what to change before buying more traffic.